The Real Story Behind Sienna & Maeve
I'll never forget that scorching December arvo in 2023.
My daughter asked me to take her to the beach. Simple request, yeah?
But I stood in front of my wardrobe for 20 minutes. Nothing fit right. Nothing made me feel... me.
I'm Sarah. Single mum. Size 18. And I was bloody tired of spending every Aussie summer hiding in oversized black t-shirts while everyone else lived their best life.
Here's what really got me:
It wasn't just about the weight. It was about walking into shops and seeing nothing past size 14. It was about online photos that looked nothing like the dress when it arrived. It was about spending $80 on something that made me feel worse, not better.
I watched my mates do the same thing every summer - skip the barbies, avoid the pool parties, say no to weekend trips to the coast. Not because we didn't want to go. Because finding something decent to wear felt like a full-time job.
So I thought: What if there was a place that actually got it?
Not some corporate chain telling us to "love our curves" while selling nothing above a 16.
A real shop. Run by a real Aussie mum who knows what it's like to sweat through another summer feeling invisible.
That's why I started Sienna & Maeve.
Every piece here? I've either worn it myself or watched real women (not models, REAL women) try it on first.
If it doesn't make you feel confident, comfortable, and ready to actually enjoy summer - it's not on our racks.
Because you deserve to:
- Wear that sundress to your grandson's cricket match without pulling at it all day
- Rock up to the Christmas party in something that makes you feel gorgeous, not just "covered"
- Actually pack for that beach holiday without three wardrobe meltdowns
Summer's too short to spend it hiding, love.
Let's make this your best one yet.
Sienna x